More and more people around the world are using the Internet, and the numbers are increasing everyday. The Internet has become the primary source of information for many, and because of that, web sites have to constantly improve the content and image of their web pages in order to keep users interested in accessing their sites.
What are the measures that should be implemented by web designers in order to make their sites more appealing to users around the world? Here is a list of issues that can be encountered in web design and the necessary action to be considered:
1. Availability of basic features
First, the design of a web site should be compatible to any browser. It should be able to pass HTML and CSS validation tests. Second, web sites should be able to cater to disabled users. This won’t be a problem as long as designers adhere to web standards. Third, the process of navigating a web site should be simple enough for all users. No user likes to encounter a new site, and then he or she has to figure out how to navigate around it. Fourth, status bars should be available. It shows the destination of links as the cursor is being moved. The status of the current page is also displayed as it loads.
2. Appearance of the pages
There are four elements that make up the appearance of a web site. They are the fonts, color, graphics, and writing.
Fonts are not just a matter of personal preference of the user and the designer. The primary importance of font choice is that it affects how fast the users can read the information being presented. Arial fonts are usually recommended over the Times New Roman and the Verdana.
When applying color, it is important that there is enough contrast between background and foreground in order for the content to be readable. To achieve maximum contrast, black text against a white background should be used. Link colors should be established at standard settings.
When it comes to graphics, bear in mind that some pages get too overloaded because of the use of too much images. As much as possible, use graphics only to support the content being presented to users. A lot of people actually have the tendency to shut off the images when browsing for information.
Web designers should remember the distinction between writing for the web and writing for print. Web content should be short and straight to the point.
3. Site performance
There are three factors that determine the overall performance of a web site. These are speed, tables, and connections.
Since everyone is hankering for more bandwidth, the best that designers can do is to avoid the usage of design that will take up too much bandwidth, because not every user has access to fast Internet connections.
To avoid making the site appear like it takes forever to download, avoid loading putting a whole page inside a table. Instead, divide the page into several tables.
Web designers should not cloud a page with too much items for the simple reason that each item requires a separate browser for the whole page to be downloaded.
4. The occurrence of bugs
Of course, no one wants to have bugs in his system. To avoid this, body text should be set up with relative font sizes. One has to consider that there are users out there who have poor eyesight, and they would like to adjust the font sizes through their individual settings in order to read the text more clearly. The relative value recommended for this would be:
In case of URLs, it should be simple and short, containing no punctuation or spaces. Users should be able to copy a URL and paste it into an email message without it being wrapped in multiple lines. To avoid dead links, redirects should be established, in order to avoid the breaking of bookmarks and links.
Web designers should make sure that navigation features will be present at all times, whatever the size of the window the user is using. Browser windows should be maximized when applying design, because not every user will be surfing the Internet in a maximized window.
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Almost everything on the list this month is free, with a few high-value paid apps and tools also included. They’re sure to be useful to designers and developers, from beginners to experts.
If we’ve missed something that you think should have been on the list, let us know in the comments. And if you know of a new app or resource that should be featured next month, tweet it to @cameron_chapman to be considered!
There is no denying fact that the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast.
Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.
The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
- Websites and SEO content
- Internet banner ads
- Online video content
- Pay-per-click (PPC) advertising
- Email marketing
- Social media marketing (Facebook, Twitter, LinkedIn, Pinterest etc.)
- Mobile marketing (SMS, MMS, etc.)
This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.
Why digital marketing?
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption
The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later. ACT NOW
Technology is evolving at a rapid rate. From desktop computers, to smart phones, to touch screen tablets, today’s market is filled with an astounding array of gadgets that help put information at our fingertips. While technological advances are exciting, they also can create challenges for brands and businesses. For instance, how does a brand create a positive user experience on their website when users are accessing it through what seems like a limitless number of devices? The answer: responsive design.
When updating your B2B web design, one of the best things you can do is incorporate a responsive design. A responsive website allows you to have one website with one URL that will display properly on any device a website visitor is using. Whether your prospective client is searching for your business on a smartphone, tablet, laptop, or computer, a responsive B2B website design will provide them with a terrific user experience.
When it comes to a website redesign or a new website launch, budget is always a consideration. That’s why we have compiled all the responsive web design statistics you need to make a case for a new B2B website that is responsive.
THE FACTS ON MOBILE ADOPTION AND USAGE
- 60% of Internet Access Is Mostly Mobile
- 90% of adults in the U.S. have a cell phone
- Of that 90% of cell phone owners, 58% have a smartphone (More than half!)
- 32% of adults in the U.S. own an e-reader
- 42% of adults in the U.S. own a tablet computer
HOW MOBILE TECHNOLOGY CHANGES HUMAN BEHAVIOR
- Smartphone users check their devices 150 times a day.
- 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert.
- 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping.
- 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.”
BROWSING HABITS REDEFINED BY MOBILE TECHNOLOGY
- 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device.
- People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015.
- People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015.
PROBLEMS SOLVED BY RESPONSIVE WEBSITE DESIGN
- 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website.
- 44% of people surveyed claim that navigation was difficult on smaller devices.
- Mobile online search has increased in leaps and bounds over the past few years as mobile technology has vastly improved. When choosing whether your B2B website redesign is going to include responsive technology, it’s best to know all the facts and statistics. Not only are people changing how they think about their mobile technology, but mobile technology is changing how they think about websites.
A responsive website, or even a mobile optimized website, addresses the common complaint of not being able to view a static website or having issues with navigation on smaller devices. When your ideal prospective client finds your website, you want to ensure they have a great experience and are able to view, locate, and engage with all the information they need. A responsive B2B web design sets the stage for a fantastic user experience and contributes to better website conversions.
If statistics do not convince you that getting mobile-friendly with responsive design is important, then hop into your Google Analytics and go to the Mobile Overview in the Audience portion. Chances are, if you do a traffic comparison between this year and last, you’ll notice that your mobile users have grown, potentially significantly.
Finally, We are a Responsive web design company. If you already have a main site and just want it mobile optimized, we can build that too. Let us quote your next project. You’ll get high quality work at low cost. Is this something we can discuss?
Learning is constant. As a professional web design, you have to be constantly aware of the latest trends and technologies in web design. Apart from these skills, it is also necessary to develop other aspects of their life in order to achieve a good work-life balance in order to succeed. So you might be surprised that many of these books on our list not only focus on web design, but also about business, self-improvement, and more.
Here is our list of books to be inspired and learn important principles. You may have read some of them, while others may be new to you. You choose one or some of them on the list, sitting in his favorite chair, or go to their own private space, and get ready to learn and be inspired.
This is a simple and quick read about getting inspiration and coming up with ideas. The book also tells you that inspiration is everywhere and creativity is for everyone, not just for the genius or multi-talented. It says that creativity doesn’t necessarily mean being original, but a combination and collaboration of existing ideas and turning them into novel forms.
Steve Krug tackles web usability and the interaction between humans and computers, stating that a website should allow users to accomplish what they want to do as easily and directly as possible. He also gives very helpful tips how a simple tweak can enhance a website’s usability.
A linchpin, according to Seth Godin, is someone in an organization who is indispensable, valuable, and irreplaceable. This book teaches principles and ideas how to become a linchpin by becoming an artist who does emotional work. By emotional work, he explains, is work that matters to you, work that you are willing to sacrifice all other alternatives. When you do this, you become passionate and accountable to the choice you made.
Steven Johnson states that all useful inventions are good ideas. Then, he uses them to stimulate his readers’ minds by asking where these good ideas come from and what kind of environment breeds them. He identifies seven key patterns that result in genuine innovation. What’s interesting is his section on errors which lead to accidental innovations and inventions, such as the computer. One brilliant takeaway was his reminder about “being right keeps you in place, and being wrong forces us to explore.”
Susan Weinschenk talks about how various website features affect the user’s brain. She stated that our buying decision is greatly influenced by our unconscious – based on our emotions and automatic triggers. This insight greatly helps a web designer how they should design the website, and how they should combine and incorporate all other features that will influence the consumers’ unconscious and increase conversion.
Paul Jarvis needs no introduction in our 1WD community, and we know that his ideas are golden nuggets not only to web designers but to almost everyone. The book reflects his personality as he combines different interesting anecdotes in his freelancing career with practical tips and ideas to help you conquer your fear and reach your highest potential not only as a person but also as a web design professional. He also challenges his readers to embrace vulnerability, be true to yourself, and settle for nothing less.
It’s not really about web design, but about leadership. Simon Sinek answers the question why some people and organizations more influential, innovative, and profitable than others. He used several examples of people who stand out – the Wright brothers, Steve Jobs, and Martin Luther King were just a few. They are no different from others, nor are their ideas, but why did they stand out? One reason Sinek gave was their ability to inspire and motivate others. If you want to stand out as a web designer, this is a must read for you.
This is a book by designers for designers. If you are also into mobile app development, then this is a good read. The book talks about mobile design principles that make apps successful. it’s not limited to operating systems, as web design is evolving, we’re having responsive design, not an option but a must, principles in the book will help you understand how to design websites for smaller screens
A comprehensive guide about design principles and elements, from the purpose of design to color. David Kadavy used “hacker” as a reference to a “renegade group of entrepreneurial-minded people who are changing how we work, live, and interact. He adds that a hacker strives to learn in order to achieve his vision, is curious, and is entrepreneurial, just as we often encourage members of the 1WD community.
One of the goals web designers want to achieve for their clients is to increase website conversion. In this book, Nir Eyal helps you achieve that by teaching you to look at underlying patterns in technology and how they are utilized to hook us. Once you become aware of these patterns, you can incorporate them into your design to enhance user experience and increase conversion.
11. Choose Yourself
How often have you made mistakes as a web designer? Mistakes are inevitable, and they are necessary. When it comes to mistakes, James Altucher is no stranger to them, using them as examples in this book to encourage his readers that these are normal and feeling like a failure at some point is also normal. However, when you begin to choose yourself for success, when you’re honest and open about the real you and your authentic passions, you jumpstart your success.
If it’s from Smashing Magazine, it must be something good, right? Right. This fourth eBook installment talks about the mistakes most websites make and a solution for each of them. The content is easy to understand and provides priceless input about web design perspectives.
This is a very old book written 25 years ago, but its content and principles remain relevant even until today. Don Norman talks about the relationship between design and human interaction. He also gives important lessons on the concepts of discoverability, affordance, signifiers, feedbacks, mappings and constraints.
This book provides information how to create great user experiences. Bill Scott and Theresa Neil were instrumental in designing UX for Yahoo and Netflix for years, so they know what they are talking about when they say UX. Here, they present more than 75 design patterns for building web interfaces that provide rich interaction. So if you’re looking for practical tips or just inspiration, you can start with this book.
This book is another easy read and is ideal for those who are starting out as web designers. On the other hand, it can serve as a refresher on the basics of web design with topics that tackle color, typography, imagery, and texture. It also includes a lot of examples to make each point easier to understand and apply.
Running out of inspiration? Creative workshop is full of exercises for practice and exploration to help you discover which processes work best for you. It is perfect for budding designers as well as for those who’ve been in the industry for a long time. Design agencies can use this to provide a challenge for the team.
17. Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
As we often say here on 1WD, you are not just a web designer, but also an entrepreneur. This mindset is very important if you want to succeed and last in the industry. As a web designer, your clients are important, especially their loyalty. Why? Because loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become “walking billboards” who will happily promote your brand.
Tim Harford boldly declares that there is no such thing as ready-made solutions. He said that even expert opinion isn’t enough to help you tackle your problems. In short, we have to re-learn everything we know about solving problems – we need to ADAPT. This book tackles different issues we face in the present world and explains the necessary ingredients for turning failure into success. If you want to survive and prosper not only as a web designer, but in everything, this is a must-read.
Already a popular figure in the web community, Mark Boulton created a no-nonsense guide for designing websites using the principles of graphic design. Boulton explains the academics of typography, layout, colour theory and grids. For each theory he shows when and how this applies to the web, and even when to be crazy and break the rules to make it even better. Just make sure you learn the rules before you break them.
This is a great reference book written by William Lidwell. It is accompanied by images and explanations to help you better understand a lot of design concepts and principles, from the 80/20 rule to 100 different design concepts. The book has been translated to 16 languages.
Most books about CSS and HTML are boring, even to web design professionals. Jon Duckett takes a fresh approach to make the book interesting without watering down the essential information you need to know about HTML and CSS. This is a good investment for those who really want to know about coding.
Want to know more about typography? This book by renowned typographer Robert Bringhurst gives you more insight to the beautiful art of typography. He explains the history and theory of typography along with practical examples. He also introduces new innovations and techniques in font technology, making this a must read for anyone who wants to integrate beautiful typefaces to their websites.
This book by Joe Casabona is for those who are trying to learn how to create repsonsive themes and plugins. A good read for those who are learning WordPress for the first time.
Dan Cederholm, the author of Web Standard Solutions, brings yet another easy-to-read book on web design problems and offering ways how to solve them. Then, he delves deeper by pointing out the weaknesses and strengths of each solution, and offers a solution that follows the best practices. If there is no clear-cut solution to a certain problem, he candidly tells his readers and allows them to decide for themselves.
John Maeda writes in the premise that “simplicity is sanity.” He explains the 10 principles of simplicity which applies to almost any aspect of life, especially to product design. He advocates few buttons, few features, and few distractions while providing practical solutions and strategies to optimize the power of simplicity.
If you have or are thinking to have a web design agency, this is a book to help you identify what good strategy is. The book says that most organizations don’t have good strategy because, in the first place, they don’t have one. Instead, most organizations have visions, or mistake financial goals for strategy, or have a hodge podge of conflicting policies and actions.
The book title says it all. From time to time, each of us needs a little nudge to make wise and better decisions. You might think that the book is irrelevant to you as a web designer, but you’ll be surprised to find that there’s more to it to help you as a web design professional.
This is another book that is not directly related to web design, but will surely broaden your perspective as a person and also great lessons you can apply as a web designer. One of them, as the title suggests, is how little things make a difference. Malcolm Gladwell also discusses how things become very difficult and reach a tipping point, but suddenly things turn around and start taking off.
Rework has received both good and bad reviews and both camps give “candid” reviews about the book. Reviews aside, the book draws some real-life experiences from the group that created Basecamp. They talk about changing how businesses are run and the tools they use to achieve the work. It also emphasizes that you can basically start a business by maximizing free tools available on the Web. A must-read if you’re looome tips about building your business.
30. Made to Stick
Ideas come and go but there are some ideas stay with us for a long time. Why do these ideas stick? This is the question asked by Chip and Dan Heath in their book. They continue to explore the idea how to make ideas stick in people’s consciousness. This is the same question web professionals, social media experts, and business owners ask themselves. This is the right book to find the answer to such questions.
This is another book by Steve Krug and some sort of a follow-up for his Don’t Make Think book. Here, Steve Krug discusses how to test any design, find the most important problems, and provide the easiest solution for that problem. It encourages teams to test early and regularly so they can spot and fix the problem immediately while it is still manageable.
Why do we design? This is the question that Susan Weinschenk tries to build upon in this book. She explains the real reason why we do what we do as web designers. That is to elicit response from people whether it is to buy more products, subscribe to an email, or read an article. She also explains how people see, feel, hear, and think as opposed to how designers undergo the same thoughts and processes.
Content is king and good design with poor content makes a bad website. Furthermore, better content means better business. If you want to learn more how to create good content, this book offers a step-by-step of the production, process, implementation, and maintenance of your content.
The authors discuss the most common paradox of our times – working in the comforts of your home with just a click away, but working longer hours than necessary. They show us how to build a business and turn it into something sustainable and widely recognized while having a happy personal life on the other side. A very practical book which helps you identify and get rid of things that waste your time.
The book talks about the shift of the American economy from being a manufacturing one to becoming service-oriented. So what does it have to do with you as a web professional? The book offers a lot of wonderful, if not revolutionary, insights on not just being the best in your chosen field, but re-defining what best means. It also resonates with what we often talk about here on the 1WD community about selling to them relationships and not just your expertise.
It’s a good reference book to get insight about user experience. It is not a book about UX but the principles it has can be used to help you improve that. It serves as a comprehensive bridge between marketing and decision science showing that understanding consumer behavior is the springboard to creativity.
A national bestseller by Robert Cialdini, Influence is the product of his research about influence and persuasion. Written in a casual, easy-to-understand tone, each chapter is filled with interesting information and practical examples about reciprocity, scarcity, liking, authority, social proof, and commitment. The book comes with a promise that you can even influence the most resistant audience after reading it.
Author Lisa Cabarga challenges her readers why they should settle into using others’ logos and typefaces when you can create your own. The book includes how to create innovative logo designs, design your custom-made fonts, and develop an eye for quality logo design and lettering.
It is one of the most comprehensive guides to the science of color. The boo teaches you about color combinations and principles to help you create an effective design. Each point has relevant examples to help web design professionals from various levels of experience design better.
40. No Logo
The book is an observation to modern marketing trends, especially by big brands. Naomi Klein talks about how super brands have become more ubiquitous and taking over almost all public spaces including toilets, school curiculla, neighborhoods, and more.
How do you succeed and achieve all your goals? The book answers that question by providing simple home truths including focusing on your time, make the most of your environment, and how to adopt a winning mindset. It’s simple, plain, and powerful.
Web designers are often faced with this dilemma – aesthetics or performance. The decision affects the website performance and load time. This is the problem the book addresses as it focuses on understanding of how page load time works, and what we can do to improve it and make the best overall user experience.
This book teaches you how to turn a critical eye on your designs as you focus more on developing new contexts and features as well as speedy and lagging networks. It also teaches you how to tune your design to performance and serve the right content across platforms.
The author, Jakob Nielsen, is considered as one of the leading experts in web usability. He also talks about the importance of your homepage and the average time users spend on it and what can be done to improve the user experience.
Another book that emphasizes on the importance of good content. Janice Reddish, the author of the book, is a linguist by training and has been helping people build websites that couple good design and well-written content. So here is an expert that knows what she is talking about. The book offers great tactics and strategies to help you have good conversations throughout your website from beginning to end.
The book consists of two parts – the first part consists of theory and the second part is filled with practical examples which helps you use information architecture effectively. It is a must read for web developers who especially build large websites.
48. Big Brand Theory
The Big Brand Theory looks into different successful global brands and dissects each element and feature which makes the brand successful. The author’s examination of each branding concept is multi-faceted and does not focus on only one area giving you useful insight about branding.
The book presents the use of grid which the learning designer can use to utilize elements once thought as simple and static in ways which add dynamism to your layouts. Although not a radical book, Making and Breaking the Grid is full of ideas regarding the most powerful aspects of communication design.
A lot of designers will agree that User Interface is one tricky activity that requires an understanding of different concepts. The author provides a lot of exercises to emphasize each point.
Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.
- Publish relevant content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. …
- Update your content regularly. …
- Metadata. …
- Have a link-worthy site. …
- Use alt tags.
The following website sections drew the most attention from the participants:
• Logo (6.48 seconds)
• Main navigation menu (6.44 seconds)
• Search box (6 seconds)
• Social media icons (5.95 seconds)
• Main image (5.94 seconds)
• Written content (5.59 seconds)
• Bottom of the website (5.25 seconds)
Keep it simple
A well-laid-out, easy-to-navigate website will always be more effective than one that’s cluttered and overloaded with information. Dan Veltri, co-founder and chief product officer of Weebly, advised limiting your top-level navigation menu to five clearly labeled tabs with related pages organized under those.
“Five to 10 pages is sufficient for the majority of situations,” Veltri said. “Add site search to the top-right corner of your site so that visitors can quickly find what they are looking for. Use a few strategically placed, high-quality photos to give your site a professional look.”
Provide easy access to contact information
A good business website should drive calls and sales leads, but it can’t do that if your potential customers can’t reach you, said David Brown, CEO, chairman and president of Web.com.
“Your contact information should be visible, preferably at the top of the home page, so that visitors don’t have to search for a phone number or address if they want to contact the business,” Brown told Business News Daily.
Veltri agreed, noting that having a contact form accessible through the main navigation menu is the best strategy.
As the Missouri S&T study found, users spend time looking at both social media icons and the bottom of the website. Including your social links in the header and footer of your site will serve as both an attention grabber and a way to keep in touch.
Take advantage of SEO
A picture may be worth a thousand words, especially on a website. But that picture needs to be SEO-friendly in order for customers to find your business.
“SEO is another critical factor of website design,” Brown said. “Search engines will analyze your website from the top to bottom, left to right. Pictures will not be picked up by search engines, so be sure to include keywords that will enable your site to appear in results.”
Make it mobile-optimized
As consumers increasingly use smartphones and tablets to browse the Web, it’s more important than ever to make sure that your business website can smoothly transition from desktop to mobile views.
“Consumers already demand a desktop experience when browsing on a mobile device or tablet, and mobile-optimized websites will be the key ingredient to delivering on that demand,” Brown said. “Websites with limited content and clunky navigation will be quickly passed over for a site — and a business — that delivers a better experience.”
“Choose a website service that takes care of [mobile optimization] automatically for you so that you can focus on running your business,” Veltri added.
Transacting or facilitating business on the Internet is called ecommerce. Ecommerce is short for “electronic commerce.”
Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.
Examples of Ecommerce
Buying and selling goods on the Internet is one of the most popular examples of ecommerce. Sellers create storefronts that are the online equivalents of retail outlets. Buyers browse and purchase products with mouse clicks. Though Amazon.com is not the pioneer of online shopping, it is arguably the most famous online shopping destination.
When you are buying goods online, there needs to be a mechanism to pay online too. That is where payment processors and payment gateways come into the picture.
Electronic payments reduce the inefficiency associated with writing and mailing checks. It also does away with many of the safety issues that arise due to payment made in currency notes.
When you think online auction, you think eBay. Physical auctions predate online auctions, but the Internet made auctions accessible to a large number of buyers and sellers. Online auctions are an efficient mechanism for price discovery. Many buyers find the auction shopping mechanism much interesting than regular storefront shopping.
Today it is possible for you to perform the entire gamut of banking operations without visiting a physical bank branch. Interfacing of websites with bank accounts, and by extension credit cards, was the biggest driver of ecommerce.
Air tickets, movie tickets, train tickets, play tickets, tickets to sporting events, and just about any kind of tickets can be booked online. Online ticketing does away with the need to queue up at ticket counters.
Types of Ecommerce
Ecommerce can be classified based on the type of participants in the transaction:
Business to Business (B2B)
B2B ecommerce transactions are those where both the transacting parties are businesses, e.g., manufacturers, traders, retailers and the like.
Business to Consumer (B2C)
When businesses sell electronically to end-consumers, it is called B2C ecommerce.
Consumer to Consumer (C2C)
Some of the earliest transactions in the global economic system involved barter — a type of C2C transaction. But C2C transactions were virtually non-existent in recent times until the advent of ecommerce. Auction sites are a good example of C2C ecommerce.
Benefits of Ecommerce
The primary benefits of ecommerce revolve around the fact that it eliminates limitations of time and geographical distance. In the process, ecommerce usually streamlines operations and lowers costs.
Specialized Forms of Ecommerce
On some platforms, ecommerce has shown the promise of explosive growth. Two such examples are:
Mcommerce is short for “mobile commerce.” The rapid penetration of mobile devices with Internet access has opened new avenues of ecommerce for retailers.
Fcommerce is short for “Facebook commerce.” The immense popularity of Facebook provides a captive audience to transact business.