The following website sections drew the most attention from the participants:
• Logo (6.48 seconds)
• Main navigation menu (6.44 seconds)
• Search box (6 seconds)
• Social media icons (5.95 seconds)
• Main image (5.94 seconds)
• Written content (5.59 seconds)
• Bottom of the website (5.25 seconds)
Keep it simple
A well-laid-out, easy-to-navigate website will always be more effective than one that’s cluttered and overloaded with information. Dan Veltri, co-founder and chief product officer of Weebly, advised limiting your top-level navigation menu to five clearly labeled tabs with related pages organized under those.
“Five to 10 pages is sufficient for the majority of situations,” Veltri said. “Add site search to the top-right corner of your site so that visitors can quickly find what they are looking for. Use a few strategically placed, high-quality photos to give your site a professional look.”
Provide easy access to contact information
A good business website should drive calls and sales leads, but it can’t do that if your potential customers can’t reach you, said David Brown, CEO, chairman and president of Web.com.
“Your contact information should be visible, preferably at the top of the home page, so that visitors don’t have to search for a phone number or address if they want to contact the business,” Brown told Business News Daily.
Veltri agreed, noting that having a contact form accessible through the main navigation menu is the best strategy.
As the Missouri S&T study found, users spend time looking at both social media icons and the bottom of the website. Including your social links in the header and footer of your site will serve as both an attention grabber and a way to keep in touch.
Take advantage of SEO
A picture may be worth a thousand words, especially on a website. But that picture needs to be SEO-friendly in order for customers to find your business.
“SEO is another critical factor of website design,” Brown said. “Search engines will analyze your website from the top to bottom, left to right. Pictures will not be picked up by search engines, so be sure to include keywords that will enable your site to appear in results.”
Make it mobile-optimized
As consumers increasingly use smartphones and tablets to browse the Web, it’s more important than ever to make sure that your business website can smoothly transition from desktop to mobile views.
“Consumers already demand a desktop experience when browsing on a mobile device or tablet, and mobile-optimized websites will be the key ingredient to delivering on that demand,” Brown said. “Websites with limited content and clunky navigation will be quickly passed over for a site — and a business — that delivers a better experience.”
“Choose a website service that takes care of [mobile optimization] automatically for you so that you can focus on running your business,” Veltri added.
No business website can afford to stay static for very long. As technology and market conditions change, a company’s website must follow. Customers’ evolving needs demand that periodic redesigns take place. So it’s best to know what’s involved in the process and what you can do to produce an effective website redesign.
Identify your objectives. Many businesses are moved to redesign their websites in an effort to (a) increase lead conversion rates, (b) promote greater user engagement and (c) make the site more user-friendly. Whatever your goals, they should be clearly defined at the start so that both you and your website design team know precisely what you’re looking for. Every decision that’s made during the process should grow organically out of your original stated goals.
Build your design team. Long gone are the days where the same person designs the website, writes the copy and codes it. Your website is a foundational element in your marketing communications mix, so it’s critical all aspects of a redesign are considered. Here’s a list of critical members on a design team:
- Creative Director / Marketing Director – ensure your strategic marketing objectives are met and that your brand is presented in the best light possible.
- Project Manager – your day-to-day contact to manage and schedule all the moving parts of a website redesign process.
- Web Designer – determine the look and feel and functionality of the website to ensure it’s user-friendly.
- Web Developer – build, code and test the website so the design is translated perfectly and functionality requirements are met. The web developer can also recommend appropriate hosting for the new website.
- SEO Strategist – conducts keyword research to optimize the site.
- Copywriter – creates and/or edits content along with integrating SEO keywords.
Understand the redesign process. Each design team works differently, but in general, the basic process includes these steps:
- Discovery (Determining Objectives, Keyword Wishlists and Research)
- Planning (Site Maps, Content Strategy, Keyword Recommendations)
- Design (Wire frames, homepage and subpage designs)
- Development (Coding, testing and content entry)
- Launch (Setting up any page redirects and submitting site map to search engines)
Your input in several critical areas is absolutely necessary for the design team to achieve your stated goals. This includes providing a list of “must-haves” for the site, a list of pages, branding and style requirements, and providing the necessary content (more on this below). As part of the process, the designer will do the following:
- Present various page template designs for your review
- Gain consensus on site map, content strategy and keywords
- Program necessary functions and applications
- Add content (text and images) to working website
- Test the website for use in various browsers (Chrome, Firefox, Safari, IE, etc.)
Deliver the best content possible. An effective website redesign is only as good as the content the design team has to work with. Work on generating content that compels visitors to read further—from the home page or landing page all the way to clicking on “Buy.” Most design teams can assist with optimizing the content with keywords best suited for your business which will help boost your standing in various search engines. Content for forms and calls-to-action are also needed, however you can rely on your design team to present these in the most effective way possible.
Assist in the testing phase. Once the new website is set up and approved, designers will want to test it before the official live-date. During this quality assurance phase, you can help by checking off the following items:
- All pages look and function as demonstrated in the mock-up
- Identify any glitches
- Testing all forms and making sure they are going to the correct email addresses and/or CRM
- Ensure content is accurate
It’s a good idea to launch the new site during times of the least traffic – for B2B companies this means after normal business hours. This gives you and the design team the opportunity to pinpoint any kinks and make needed repairs when the fewest visitors will notice.
Use Google Analytics to measure user engagement. It’s not enough to unveil a flashy new website. You need to know whether your original goals are being met and how visitors are responding to the changes—in terms of increased traffic, reduced bounce rates and the degree of social media sharing that’s taking place.
Google Analytics is especially helpful in measuring customer engagement for B2B companies. Here are some key metrics covered by Google Analytics:
- Visits: How many times users visit your website
- Unique visits: The number of unduplicated visits to your site (different from one user’s multiple visits to the same page or site)
- Pageviews: The total number of pages your visitors view
- Pages/Visit: How many pages, on average, each visitor goes to (the higher the number, the more visitors are interacting with the site)
- Average visit duration: The number of pages a user clicks on during a visit
- Bounce rate: A bounce rate measures how many people visit one page of your site and then leave. Here’s where a compelling call-to-action leads visitors elsewhere on your site.
- Percentage of new visits: The percentage of visitors who have not previously been to your website
Designing and developing can be time-consuming, especially when the project involves a new challenge, putting the team or freelancer into unknown territory. Moreover, time is a key factor in productivity. Working efficiently enables us to deliver better value at a competitive price.
However, some steps can be repeated for every project. These are steps we know and should make as quick as possible in order to have more freedom to experiment with new solutions.
This article presents a collection of tools, tips and tricks that will make your standard workflow as fast and practical as possible, so that you have more time for the exciting parts of the project.
Tips And Tricks
Useful Aligning and Spacing
Kris Jolls creates squares for the various spaces he has between elements. This cuts down time and makes sure everything is aligned and spaced properly.
“The Ultimate Photoshop Web Design Workspace”
Jacob Cass shares his set-up for the ultimate Web design workspace in Photoshop.
“Perfect Workflow in Sublime Text 2”
This is a must for all Sublime users. Ilya Grigorik has put together a two-hour tour de force to make you a Sublime ninja!
“Development Workflow for 2013”
Learn what a modern development workflow looks like, from editors and plugins to authoring abstractions, testing and DVCS integration
“Vertical Editing” (with TextMate)
Learn how to vertically edit in general and with TextMate in particular. It pairs best practices with vendor-specific redundant properties
“Prevent background-color Bleed on Touch Screens”
Add outline: 1px solid #fff to your code to stop background-color bleeding on touchscreens.
“Quick Tip: Rounded Corners Done Right”
Improperly nested corners are a detail that can ruin a brilliant design. Learn how to do it the right way.
“Out-denting Properties for Debugging CSS”
Martin Sutherland usually ends up adding a ton of properties to figure out how things fit together. Here is a little trick to remove the properties before a project goes live.
“Favicons Next to External Links”
A little trick to display an external favicon and next to the corresponding link, using simple lightweight jQuery.
“Dev Tools Tips and Tricks”
These slides include tips and tricks for performance. You will be surprised what Chrome DevTools can do. (Use the arrow keys to navigate the slides.)
“Sublime Text Workflow That Beats Coda and Espresso”
Andrey Tarantsov talks about jumping into Sublime Text 2 and and setting up a workflow that beats traditional tools such as Coda and Espresso.
“Speed Up CSS Prototyping”
This is a simple trick to overlay a grid or a mock-up over a page that you’re styling. It also allows you to edit content directly in the browser to see how the layout responds to various lines of text.
“Git: Twelve Curated Tips and Workflows From the Trenches”
12 simple tips for using Git, including: make “git diff” wrap long lines, set a global proxy, and clone a specific branch.
If you’re in business today, a website is as important as an ad in the Yellow Pages. With a Web presence, you’ve got access to millions of potential customers around the world–it’s like rolling out a major advertising supplement, marketing brochure and mail order catalog in one easily updated package. And all without printing, postage or phone costs! The problem is that for most people, designing a website is on a par with building your own TV set–a major mystery best left unexplored. But if you can unlock the secrets of HTML and you’ve got a flair for graphics and copywriting, then Website design could be the business for you. The advantages to this business are that it’s creative, you can start part-time on a minimal budget, and even if you don’t already know HTML, it’s not difficult to learn once you set your mind to it. And you can deal with clients in any geographic region without leaving your computer. You should have a good rapport with your computer and have mastered the basic skills to get around in cyberspace. You’ll also need a talent for graphics and copywriting because your goal for each client will be not only to get the website up and running but to design one that’s easy to navigate through, visually appealing, and clearly yet cleverly worded. Get started by designing a few sample sites to showcase your talents, and be sure to mix up your sample work to include e-commerce, information portal, and so on.
Your clients will be businesses–you can target everything from SOHOs to nonprofit organizations to professional associations to government agencies. Choose a geographic or specialty area to start with–say, small businesses in your community or real estate agencies–then send direct-mail pieces explaining the values of a website and your services. Put up your own website both to attract business and to serve as a sample of your work, and establish links with other internet sites so potential clients can find you through as many paths as possible.
As a Website designer, your most important tool will be, of course, your computer; make sure yours has a fast internet connection. You’ll also need a scanner (inexpensive is OK), Web page creation software, and a graphic design package. If your Web page software doesn’t have the oomph to upload files to the internet service provider, you’ll want a program to carry out this task.
We provide services like Bulk SMS service providers, Digital marketing services, E-publishing services, Mobile app development services, Payment gateway services, Software testing services, Web branding & creative services, Web hosting services, Webcasting services, Website auditing & security services, Website development services, Website domain services , etc. Providing the best Search Engine Optimization based services, Designers IT Solutions to enable its clients to get the best exposure they can for their website.
We have created over 4000 websites for clients from various sectors such as fashion, hospitality, education, finance, consultancy, automobile industries, etc. Contact us for your web requirements.
We offer a wide range of services, aimed to provide your business with the most professional, affordable Web Design Services and Web Development backed up with strategic online marketing.
Why Choose Designers IT Solutions
- Project delivery on time
- 100% approval guarantee
- 100% custom web design
- 100% money back guarantee
- Professional web 2.0 designs
- First draft within 7 days only!
- True 24 x 7 customer support
- Dedicated Project Manager
For any enquiry email: Info@designersit.com