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Are you looking for Powerfull Blog? Please contact simon@designersit.com OR info@designersit.com

In this month’s edition of what’s new for designers and developers, we’ve included new apps, JavaScript libraries, mobile dev tools, graphic design apps, blogging platforms, CSS frameworks, color resources, productivity tools, and much more. And as always, we’ve also included some awesome new free fonts!

Almost everything on the list this month is free, with a few high-value paid apps and tools also included. They’re sure to be useful to designers and developers, from beginners to experts.

If we’ve missed something that you think should have been on the list, let us know in the comments. And if you know of a new app or resource that should be featured next month, tweet it to @cameron_chapman to be considered!

There is no denying fact that the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast.

Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption.

The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.

Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:

  • Websites and SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, Pinterest etc.)
  • Mobile marketing (SMS, MMS, etc.)

This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.

Why digital marketing?

First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption

The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later. ACT NOW

Responsive Web Designing?

Technology is evolving at a rapid rate. From desktop computers, to smart phones, to touch screen tablets, today’s market is filled with an astounding array of gadgets that help put information at our fingertips. While technological advances are exciting, they also can create challenges for brands and businesses. For instance, how does a brand create a positive user experience on their website when users are accessing it through what seems like a limitless number of devices? The answer: responsive design.

When updating your B2B web design, one of the best things you can do is incorporate a responsive design. A responsive website allows you to have one website with one URL that will display properly on any device a website visitor is using. Whether your prospective client is searching for your business on a smartphone, tablet, laptop, or computer, a responsive B2B website design will provide them with a terrific user experience.

When it comes to a website redesign or a new website launch, budget is always a consideration. That’s why we have compiled all the responsive web design statistics you need to make a case for a new B2B website that is responsive.

THE FACTS ON MOBILE ADOPTION AND USAGE

  • 60% of Internet Access Is Mostly Mobile
  • 90% of adults in the U.S. have a cell phone
  • Of that 90% of cell phone owners, 58% have a smartphone (More than half!)
  • 32% of adults in the U.S. own an e-reader
  • 42% of adults in the U.S. own a tablet computer

HOW MOBILE TECHNOLOGY CHANGES HUMAN BEHAVIOR

  • Smartphone users check their devices 150 times a day.
  • 67% of cell phone owners check their phone for messages, alerts, or calls — even when their phone is not sending an alert.
  • 44% of cell phone owners admitted to sleeping with their phone by their bed because they did not want to miss any calls, text messages, or social media updates while they were sleeping.
  • 29% of cell phone owners have taken to describing their phone as “something they can’t imagine living without.”

BROWSING HABITS REDEFINED BY MOBILE TECHNOLOGY

  • 34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device.
  • People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015.
  • People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015.

PROBLEMS SOLVED BY RESPONSIVE WEBSITE DESIGN

  • 46% of people using mobile devices report having problems viewing a static site. A static site is a traditional, non-responsive website.
  • 44% of people surveyed claim that navigation was difficult on smaller devices.
  • Mobile online search has increased in leaps and bounds over the past few years as mobile technology has vastly improved. When choosing whether your B2B website redesign is going to include responsive technology, it’s best to know all the facts and statistics. Not only are people changing how they think about their mobile technology, but mobile technology is changing how they think about websites.

A responsive website, or even a mobile optimized website, addresses the common complaint of not being able to view a static website or having issues with navigation on smaller devices. When your ideal prospective client finds your website, you want to ensure they have a great experience and are able to view, locate, and engage with all the information they need. A responsive B2B web design sets the stage for a fantastic user experience and contributes to better website conversions.

If statistics do not convince you that getting mobile-friendly with responsive design is important, then hop into your Google Analytics and go to the Mobile Overview in the Audience portion. Chances are, if you do a traffic comparison between this year and last, you’ll notice that your mobile users have grown, potentially significantly.

Finally, We are a Responsive web design company. If you already have a main site and just want it mobile optimized, we can build that too. Let us quote your next project. You’ll get high quality work at low cost. Is this something we can discuss?

50 Books Web Designers Should Read

Learning is constant. As a professional web design, you have to be constantly aware of the latest trends and technologies in web design. Apart from these skills, it is also necessary to develop other aspects of their life in order to achieve a good work-life balance in order to succeed. So you might be surprised that many of these books on our list not only focus on web design, but also about business, self-improvement, and more.

Here is our list of books to be inspired and learn important principles. You may have read some of them, while others may be new to you. You choose one or some of them on the list, sitting in his favorite chair, or go to their own private space, and get ready to learn and be inspired.

1. Steal like an Artist: 10 Things Nobody Told You about Being Creative

This is a simple and quick read about getting inspiration and coming up with ideas. The book also tells you that inspiration is everywhere and creativity is for everyone, not just for the genius or multi-talented. It says that creativity doesn’t necessarily mean being original, but a combination and collaboration of existing ideas and turning them into novel forms.

 

2. Don’t Make Me Think: A Common Sense Approach to Web Usability

Steve Krug tackles web usability and the interaction between humans and computers, stating that a website should allow users to accomplish what they want to do as easily and directly as possible. He also gives very helpful tips how a simple tweak can enhance a website’s usability.

 

3. LinchPin: Are You Indispensable? 

A linchpin, according to Seth Godin, is someone in an organization who is indispensable, valuable, and irreplaceable. This book teaches principles and ideas how to become a linchpin by becoming an artist who does emotional work. By emotional work, he explains, is work that matters to you, work that you are willing to sacrifice all other alternatives. When you do this, you become passionate and accountable to the choice you made.

 

4. Where Good Ideas Come from

Steven Johnson states that all useful inventions are good ideas. Then, he uses them to stimulate his readers’ minds by asking where these good ideas come from and what kind of environment breeds them. He identifies seven key patterns that result in genuine innovation. What’s interesting is his section on errors which lead to accidental innovations and inventions, such as the computer. One brilliant takeaway was his reminder about “being right keeps you in place, and being wrong forces us to explore.”

 

5. Neuro Web Design: What Makes Them Click?

Susan Weinschenk talks about how various website features affect the user’s brain. She stated that our buying decision is greatly influenced by our unconscious – based on our emotions and automatic triggers. This insight greatly helps a web designer how they should design the website, and how they should combine and incorporate all other features that will influence the consumers’ unconscious and increase conversion.

 

6. Everything I Know

Paul Jarvis needs no introduction in our 1WD community, and we know that his ideas are golden nuggets not only to web designers but to almost everyone. The book reflects his personality as he combines different interesting anecdotes in his freelancing career with practical tips and ideas to help you conquer your fear and reach your highest potential not only as a person but also as a web design professional. He also challenges his readers to embrace vulnerability, be true to yourself, and settle for nothing less.

7. Start with Why: How Great Leaders Inspire Everyone to Take Action

It’s not really about web design, but about leadership. Simon Sinek answers the question why some people and organizations more influential, innovative, and profitable than others. He used several examples of people who stand out – the Wright brothers, Steve Jobs, and Martin Luther King were just a few. They are no different from others, nor are their ideas, but why did they stand out? One reason Sinek gave was their ability to inspire and motivate others. If you want to stand out as a web designer, this is a must read for you.

 

8. Mobile Design Book

This is a book by designers for designers. If you are also into mobile app development, then this is a good read. The book talks about mobile design principles that make apps successful. it’s not limited to operating systems, as web design is evolving, we’re having responsive design, not an option but a must, principles in the book will help you understand how to design websites for smaller screens

 

9. Design for Hackers: Reverse Engineering Beauty

A comprehensive guide about design principles and elements, from the purpose of design to color. David Kadavy used “hacker” as a reference to a “renegade group of entrepreneurial-minded people who are changing how we work, live, and interact. He adds that a hacker strives to learn in order to achieve his vision, is curious, and is entrepreneurial, just as we often encourage members of the 1WD community.

 

10. Hooked: How to Build Habit-Forming Products

One of the goals web designers want to achieve for their clients is to increase website conversion. In this book, Nir Eyal helps you achieve that by teaching you to look at underlying patterns in technology and how they are utilized to hook us. Once you become aware of these patterns, you can incorporate them into your design to enhance user experience and increase conversion.

 

11. Choose Yourself

How often have you made mistakes as a web designer? Mistakes are inevitable, and they are necessary. When it comes to mistakes, James Altucher is no stranger to them, using them as examples in this book to encourage his readers that these are normal and feeling like a failure at some point is also normal. However, when you begin to choose yourself for success, when you’re honest and open about the real you and your authentic passions, you jumpstart your success.

 

12. The Smashing Book #4 – New Perspectives on Web Design (Smashing Special eBooks)

If it’s from Smashing Magazine, it must be something good, right? Right. This fourth eBook installment talks about the mistakes most websites make and a solution for each of them. The content is easy to understand and provides priceless input about web design perspectives.

 

13. The Design of Everyday Things: Revised and Expanded Edition

This is a very old book written 25 years ago, but its content and principles remain relevant even until today. Don Norman talks about the relationship between design and human interaction. He also gives important lessons on the concepts of discoverability, affordance, signifiers, feedbacks, mappings and constraints.

 

 

14. Designing Web Interfaces: Principles and Patterns for Rich Interactions

This book provides information how to create great user experiences. Bill Scott and Theresa Neil were instrumental in designing UX for Yahoo and Netflix for years, so they know what they are talking about when they say UX. Here, they present more than 75 design patterns for building web interfaces that provide rich interaction. So if you’re looking for practical tips or just inspiration, you can start with this book.

 

15. The Principles of Beautiful Web Design

This book is another easy read and is ideal for those who are starting out as web designers. On the other hand, it can serve as a refresher on the basics of web design with topics that tackle color, typography, imagery, and texture. It also includes a lot of examples to make each point easier to understand and apply.

 

 

16. Creative Workshop: 80 Challenges to Sharpen Your Design Skills

Running out of inspiration? Creative workshop is full of exercises for practice and exploration to help you discover which processes work best for you. It is perfect for budding designers as well as for those who’ve been in the industry for a long time. Design agencies can use this to provide a challenge for the team.

 

17. Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

As we often say here on 1WD, you are not just a web designer, but also an entrepreneur. This mindset is very important if you want to succeed and last in the industry. As a web designer, your clients are important, especially their loyalty. Why? Because loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become “walking billboards” who will happily promote your brand.

 

18. Adapt: Why Success Always Starts with Failure

Tim Harford boldly declares that there is no such thing as ready-made solutions.  He said that even expert opinion isn’t enough to help you tackle your problems. In short, we have to re-learn everything we know about solving problems – we need to ADAPT. This book tackles different issues we face in the present world and explains the  necessary ingredients for turning failure into success. If you want to survive and prosper not only as a web designer, but in everything, this is a must-read.

 

19. A Practical Guide to Designing for the Web 

Already a popular figure in the web community, Mark Boulton created a no-nonsense guide for designing websites using the principles of graphic design. Boulton explains the  academics of typography, layout, colour theory and grids. For each theory he shows when and how this applies to the web, and even when to be crazy and break the rules to make it even better. Just make sure you learn the rules before you break them.

 

 

20. Universal Principles of Design

This is a great reference book written by William Lidwell. It is accompanied by images and explanations to help you better understand a lot of design concepts and principles, from the 80/20 rule to 100 different design concepts. The book has been translated to 16 languages.

 

 

21. HTML and CSS: Design and Build Websites

Most books about CSS and HTML are boring, even to web design professionals. Jon Duckett takes a fresh approach to make the book interesting without watering down the essential information  you need to know about HTML and CSS. This is a good investment for those who really want to know about coding.

 

 

22. The Elements of Typographic Style

Want to know more about typography? This book by renowned typographer Robert Bringhurst gives you more insight to the beautiful art of typography. He explains the history and theory of typography along with practical examples. He also introduces new innovations and techniques in font technology, making this a must read for anyone who wants to integrate beautiful typefaces to their websites.

 

23. Responsive Design with WordPress

This book by Joe Casabona is  for those who are trying to learn how to create repsonsive themes and plugins. A good read for those who are learning WordPress for the first time.

 

 

 

24. Bulletproof Web Design

Dan Cederholm, the author of Web Standard Solutions, brings yet another easy-to-read book on web design problems  and offering ways how to solve them. Then, he delves deeper by pointing out the weaknesses and strengths of each solution, and offers a solution that follows the best practices. If there is no clear-cut solution to a certain problem, he candidly tells his readers and allows them to decide for themselves.

 

25. The Laws of Simplicity

John Maeda writes in the premise that “simplicity is sanity.” He explains the 10 principles of simplicity which applies to almost any aspect of life, especially to product design. He advocates few buttons, few features, and few distractions while providing practical solutions and strategies to optimize the power of simplicity.

 

 

26. Good Strategy, Bad Strategy

If you have or are thinking to have a web design agency, this is a book to help you identify what good strategy is. The book says that most organizations don’t have good strategy because, in the first place, they don’t have one. Instead, most organizations have visions, or mistake financial goals for strategy, or have a hodge podge of conflicting policies and actions.

 

 

27. Nudge: Improving Decisions about Health, Wealth, and Happiness

The book title says it all. From time to time, each of us needs a little nudge to make wise and better decisions. You might think that the book is irrelevant to you as a web designer, but you’ll be surprised to find that there’s more to it to help you as a web design professional.

 

 

28. The Tipping Point

This is another book that is not directly related to web design, but will surely broaden your perspective as a person and also great lessons you can apply as a web designer. One of them, as the title suggests, is how little things make a difference. Malcolm Gladwell also discusses how things become very difficult and reach a tipping point, but suddenly things turn around and start taking off.

 

29. Rework

Rework has received both good and bad reviews and both camps give “candid” reviews about the book. Reviews aside, the book draws some real-life experiences from the group that created Basecamp. They talk about changing how businesses are run and the tools they use to achieve the work. It also emphasizes that you can basically start a business by maximizing free tools available on the Web. A must-read if you’re looome tips about building your business.

 

30. Made to Stick

Ideas come and go but there are some ideas stay with us for a long time. Why do these ideas stick? This is the question asked by Chip and Dan Heath in their book. They continue to explore the idea how to make ideas stick in people’s consciousness. This is the same question web professionals, social media experts, and business owners ask themselves. This is the right book to find the answer to such questions.

31. Rocket Surgery Made Easy

This is another book by Steve Krug and some sort of  a follow-up for his Don’t Make Think book. Here, Steve Krug discusses how to test any design, find the most important problems,  and provide the easiest solution for that problem. It encourages teams to test early and regularly so they can spot and fix the problem immediately while it is still manageable.

 

32. 100 Things Every Designer Should Know about People

Why do we design? This is the question that Susan Weinschenk tries to build upon in this book. She explains the real reason why we do what we do as web designers. That is to elicit response from people whether it is to buy more products, subscribe to an email, or read an article. She also explains how people see, feel, hear, and think as opposed to how designers undergo the same thoughts and processes.

 

 

33. Content Strategy for the Web

Content is king and good design with poor content makes a bad website. Furthermore, better content means better business. If you want to learn more how to create good content, this book offers a step-by-step of the production, process, implementation, and maintenance of your content.

 

 

34. Winning without Losing

The authors discuss the most common paradox of our times – working in the comforts of your home with just a click away, but working longer hours than necessary. They show us how to build a business and turn it into something sustainable and widely recognized while having a happy personal life on the other side. A very practical book which helps you identify and get rid of things that waste your time.

 

35. Selling the Invisible: A Field Guide to Modern Marketing

The book talks about the shift of the American economy from being a manufacturing one to becoming service-oriented. So what does it have to do with you as a web professional? The book offers a lot of wonderful, if not revolutionary, insights on not just being the best in your chosen field, but re-defining what best means. It also resonates with what we often talk about here on the 1WD community about selling to them relationships and not just your expertise.

 

36. Decoded: The Science Behind Why We Buy

It’s a good reference book to get insight about user experience. It is not a book about UX but the principles it has can be used to help you improve that. It serves as a comprehensive bridge between marketing and decision science showing that understanding consumer behavior is the springboard to creativity.

 

 

37. Influence: The Psychology of Persuasion

A national bestseller by Robert Cialdini, Influence is the product of his research about influence and persuasion. Written in a casual, easy-to-understand tone, each chapter is filled with interesting information and practical examples about reciprocity, scarcity, liking, authority, social proof, and commitment. The book comes with a promise that you can even influence the most resistant audience after reading it.

 

38. Logo, Font & Lettering Bible

Author Lisa Cabarga challenges her readers why they should settle into using others’ logos and typefaces when you can create your own. The book includes how to create innovative logo designs, design your custom-made fonts, and develop an eye for quality logo design and lettering.

 

 

39. Color Messages and Meaning

It is one of the most comprehensive guides to the science of color. The boo teaches you about color combinations and principles to help you create an effective design. Each point has relevant examples to help web design professionals from various levels of experience design better.

 

40. No Logo

The book is an observation to modern marketing trends, especially by big brands. Naomi Klein talks about how super brands have become more ubiquitous and taking over almost all public spaces including toilets, school curiculla, neighborhoods, and more.

 

 

41. The Truth About Getting Things Done

How do you succeed and achieve all your goals? The book answers that question by providing simple home truths including focusing on your time, make the most of your environment, and  how to adopt a winning mindset. It’s simple, plain, and powerful.

 

 

42. Designing for Performance: Weighing Aesthetics and Performance

Web designers are often faced with this dilemma – aesthetics or performance. The decision affects the website performance and load time. This is the problem the book addresses as it focuses on understanding of how page load time works, and what we can do to improve it and make the best overall user experience.

 

43. Responsible Responsive Design

This book teaches you how to turn a critical eye on your designs as you focus more on developing new contexts and features as well as speedy and lagging networks. It also teaches you how to tune your design to performance and serve the right content across platforms.

 

 

44. Professional Website Performance: Optimizing the Front-end and Back-end

The book says, and we agree, that for website development to become effective, it requires optimum performance from both web browser and server. Unlike other books in this list, you might want to take time digesting awesome information you find here. Some of it deal with load balancing and scaling while some explain how HTML, CSS, JavaScript works in the browser and how we as developers can take advantage of that for optimization purposes.

 

45. Prioritizing Web Usability

The author, Jakob Nielsen, is considered as one of the leading experts in web usability. He also talks about the importance of your homepage and the average time users spend on it and what can be done to improve the user experience.

 

 

46. Letting Go of the Words

Another book that emphasizes on the importance of good content. Janice Reddish, the author of the book, is a linguist by training and has been helping people build websites that couple good design and well-written content. So here is an expert that knows what she is talking about. The book offers great tactics and strategies to help you have good conversations throughout your website from beginning to end.

 

 

47. Information Architecture for the World Wide Web

The book consists of two parts – the first part consists of theory and the second part is filled with practical examples which helps you use information architecture effectively. It is a must read for web developers who especially build large websites.

 

 

48. Big Brand Theory

The Big Brand Theory looks into different successful global brands and dissects each element and feature which makes the brand successful. The author’s examination of each branding concept is multi-faceted and does not focus on only one area giving you useful insight about branding.

 

 

49. Making and Breaking the Grid: A Graphic Design Layout Workshop

The book presents the use of grid which the learning designer can use to utilize elements once thought as simple and static in ways which add dynamism to your layouts. Although not a radical book, Making and Breaking the Grid is full of ideas regarding the most powerful aspects of communication design.

 

50. UI is Communication

A lot of designers will agree that User Interface is one tricky activity that requires an understanding of different concepts. The author provides a lot of exercises to emphasize each point.

How to Improve Your Page Rank

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.

  1. Publish relevant content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. …
  2. Update your content regularly. …
  3. Metadata. …
  4. Have a link-worthy site. …
  5. Use alt tags.
http://www.designersit.com/

The following website sections drew the most attention from the participants:

• Logo (6.48 seconds)
• Main navigation menu (6.44 seconds)
• Search box (6 seconds)
• Social media icons (5.95 seconds)
• Main image (5.94 seconds)
• Written content (5.59 seconds)
• Bottom of the website (5.25 seconds)

Keep it simple

A well-laid-out, easy-to-navigate website will always be more effective than one that’s cluttered and overloaded with information. Dan Veltri, co-founder and chief product officer of Weebly, advised limiting your top-level navigation menu to five clearly labeled tabs with related pages organized under those.

“Five to 10 pages is sufficient for the majority of situations,” Veltri said. “Add site search to the top-right corner of your site so that visitors can quickly find what they are looking for. Use a few strategically placed, high-quality photos to give your site a professional look.”

Provide easy access to contact information

A good business website should drive calls and sales leads, but it can’t do that if your potential customers can’t reach you, said David Brown, CEO, chairman and president of Web.com.

“Your contact information should be visible, preferably at the top of the home page, so that visitors don’t have to search for a phone number or address if they want to contact the business,” Brown told Business News Daily.

Veltri agreed, noting that having a contact form accessible through the main navigation menu is the best strategy.

As the Missouri S&T study found, users spend time looking at both social media icons and the bottom of the website. Including your social links in the header and footer of your site will serve as both an attention grabber and a way to keep in touch.

Take advantage of SEO

A picture may be worth a thousand words, especially on a website. But that picture needs to be SEO-friendly in order for customers to find your business.

“SEO is another critical factor of website design,” Brown said. “Search engines will analyze your website from the top to bottom, left to right. Pictures will not be picked up by search engines, so be sure to include keywords that will enable your site to appear in results.”

Make it mobile-optimized

As consumers increasingly use smartphones and tablets to browse the Web, it’s more important than ever to make sure that your business website can smoothly transition from desktop to mobile views.

“Consumers already demand a desktop experience when browsing on a mobile device or tablet, and mobile-optimized websites will be the key ingredient to delivering on that demand,” Brown said. “Websites with limited content and clunky navigation will be quickly passed over for a site — and a business — that delivers a better experience.”

“Choose a website service that takes care of [mobile optimization] automatically for you so that you can focus on running your business,” Veltri added.

Web Content Management System

A web content management system is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease. A robust Web Content Management System provides the foundation for collaboration, offering users the ability to manage documents and output for multiple author editing and participation.

Content-Management-SystemMost systems use a content repository or a database to store page content, metadata, and other information assets that might be needed by the system.

A presentation layer (template engine) displays the content to website visitors based on a set of templates, which are sometimes XSLT files.[2]

Most systems use server side caching to improve performance. This works best when the WCMS is not changed often but visits happen regularly.

Administration is also typically done through browser-based interfaces, but some systems require the use of a fat client.

A WCMS allows non-technical users to make changes to a website with little training. A WCMS typically requires a systems administrator and/or a web developer to set up and add features, but it is primarily a website maintenance tool for non-technical staff.

Capabilities

A web content management system is used to control a dynamic collection of web material, including HTML documents, images, and other forms of media.[3] A CMS facilitates document control, auditing, editing, and timeline management. A WCMS typically has the following features:[4][5]

Automated templates

Create standard output templates (usually HTML and XML) that can be automatically applied to new and existing content, allowing the appearance of all content to be changed from one central place.

Access control

Some WCMS systems support user groups. User groups allow you to control how registered users interact with the site. A page on the site can be restricted to one or more groups. This means an anonymous user (someone not logged on), or a logged on user who is not a member of the group a page is restricted to, will be denied access to the page.

Scalable expansion

Available in most modern WCMSs is the ability to expand a single implementation (one installation on one server) across multiple domains, depending on the server’s settings. WCMS sites may be able to create microsites/web portals within a main site as well.

Easily editable content

Once content is separated from the visual presentation of a site, it usually becomes much easier and quicker to edit and manipulate. Most WCMS software includes WYSIWYG editing tools allowing non-technical users to create and edit content.

Scalable feature sets

Most WCMS software includes plug-ins or modules that can be easily installed to extend an existing site’s functionality.

Web standards upgrades

Active WCMS software usually receives regular updates that include new feature sets and keep the system up to current web standards.

Workflow management

workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, one or many content creators can submit a story, but it is not published until the copy editor cleans it up and the editor-in-chief approves it.

Collaboration

CMS software may act as a collaboration platform allowing content to be retrieved and worked on by one or many authorized users. Changes can be tracked and authorized for publication or ignored reverting to old versions. Other advanced forms of collaboration allow multiple users to modify (or comment) a page at the same time in a collaboration session.

Delegation

Some CMS software allows for various user groups to have limited privileges over specific content on the website, spreading out the responsibility of content management.

Document management

CMS software may provide a means of collaboratively managing the life cycle of a document from initial creation time, through revisions, publication, archive, and document destruction.

Content virtualization

CMS software may provide a means of allowing each user to work within a virtual copy of the entire web site, document set, and/or code base. This enables changes to multiple interdependent resources to be viewed and/or executed in-context prior to submission.

Content syndication

CMS software often assists in content distribution by generating RSS and Atom data feeds to other systems. They may also e-mail users when updates are available as part of the workflow process.

Multilingual

Ability to display content in multiple languages.

Versioning

Like document management systems, CMS software may allow the process of versioning by which pages are checked in or out of the WCMS, allowing authorized editors to retrieve previous versions and to continue work from a selected point. Versioning is useful for content that changes over time and requires updating, but it may be necessary to go back to or reference a previous copy.

Advantages

Low cost

Some content management systems are free, such as Drupal, eZ Publish, TYPO3, Joomla, and WordPress. Others may be affordable based on size subscriptions.[8] Although subscriptions can be expensive, overall the cost of not having to hire full-time developers can lower the total costs. Plus software can be bought based on need for many CMSs.

Easy customization

A universal layout is created, making pages have a similar theme and design without much code. Many CMS tools use a drag and drop AJAX system for their design modes. It makes it easy for beginner users to create custom front-ends.

Easy to use

CMSs are designed with non-technical people in mind. Simplicity in design of the admin UI allows website content managers and other users to update content without much training in coding or technical aspects of system maintenance.

Workflow management

CMSs provide the facility to control how content is published, when it is published, and who publishes it. Some WCMSs allow administrators to set up rules for workflow management, guiding content managers through a series of steps required for each of their tasks.

Good For SEO

CMS websites are also good for search engine optimization (SEO). Freshness of content is one factor that helps, as it is believed that some search engines give preference to website with new and updated content than websites with stale and outdated content. Usage of social media plugins help in weaving a community around your blog. RSS feeds which are automatically generated by blogs or CMS websites can increase the number of subscribers and readers to your site. Url rewriting can be implemented easily which produces clean urls without parameters which further help in seo. There are plugins available that specifically help with website SEO.

What is e-commerce website?

Transacting or facilitating business on the Internet is called ecommerce. Ecommerce is short for “electronic commerce.”

Popular examples of ecommerce revolve around buying and selling online. But the ecommerce universe contains other types of activities as well. Any form of business transaction conducted electronically is ecommerce.

Examples of Ecommerce

Online Shopping
Buying and selling goods on the Internet is one of the most popular examples of ecommerce. Sellers create storefronts that are the online equivalents of retail outlets. Buyers browse and purchase products with mouse clicks. Though Amazon.com is not the pioneer of online shopping, it is arguably the most famous online shopping destination.

Electronic Payments
When you are buying goods online, there needs to be a mechanism to pay online too. That is where payment processors and payment gateways come into the picture.

Electronic payments reduce the inefficiency associated with writing and mailing checks. It also does away with many of the safety issues that arise due to payment made in currency notes.

Online Auctions
When you think online auction, you think eBay. Physical auctions predate online auctions, but the Internet made auctions accessible to a large number of buyers and sellers. Online auctions are an efficient mechanism for price discovery. Many buyers find the auction shopping mechanism much interesting than regular storefront shopping.

Internet Banking
Today it is possible for you to perform the entire gamut of banking operations without visiting a physical bank branch. Interfacing of websites with bank accounts, and by extension credit cards, was the biggest driver of ecommerce.

Online Ticketing
Air tickets, movie tickets, train tickets, play tickets, tickets to sporting events, and just about any kind of tickets can be booked online. Online ticketing does away with the need to queue up at ticket counters.

Types of Ecommerce
Ecommerce can be classified based on the type of participants in the transaction:
Business to Business (B2B)
B2B ecommerce transactions are those where both the transacting parties are businesses, e.g., manufacturers, traders, retailers and the like.

Business to Consumer (B2C)
When businesses sell electronically to end-consumers, it is called B2C ecommerce.

Consumer to Consumer (C2C)
Some of the earliest transactions in the global economic system involved barter — a type of C2C transaction. But C2C transactions were virtually non-existent in recent times until the advent of ecommerce. Auction sites are a good example of C2C ecommerce.

Benefits of Ecommerce
The primary benefits of ecommerce revolve around the fact that it eliminates limitations of time and geographical distance. In the process, ecommerce usually streamlines operations and lowers costs.

Specialized Forms of Ecommerce
On some platforms, ecommerce has shown the promise of explosive growth. Two such examples are:

Mcommerce
Mcommerce is short for “mobile commerce.” The rapid penetration of mobile devices with Internet access has opened new avenues of ecommerce for retailers.

Fcommerce
Fcommerce is short for “Facebook commerce.” The immense popularity of Facebook provides a captive audience to transact business.

WordPress has been around since 2003 and is the most popular blogging soword-press-benefitsftware on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites. Here are the top 10 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.

1. Ease of Use

WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

2. Manage Your Website from Any Computer

WordPress is browser-based. You can login from any Internet connected computer and manage your site.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love WordPress Sites

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

5. You Have Control of Your Site

No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

6. The Design of Your Website is 100% Customizable

WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.

8. Extend the Functionality of Your Site with Plugins

Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

There are various ways by which you can choose to design your site to launch your brand on the internet. The most popular of the approaches are hiring a web design company or getting a freelance web designer on board to help you with the site design. While the former has its own advantages, the latter is more profitable an investment. Let us look at the aspects and understand why hiring a freelance web designer is a better prospect.

Flexibility

A freelance web designer is self-motivated, flexible and definitely cost-effective to hire. They are professional, up to date with their knowledge and specialize in their skills. This is why it is wise to go for a quality web designer instead of hiring a design company. A company cannot offer you an inexpensive quote and it is in no way flexible to your needs. You might have to sacrifice to get your job done once you have hired one. Hence a freelance web designer is certainly a wise option.

Cost

A freelance web designer is certainly less expensive when compared with a site design company. An individual designer does not have to pay the cost to run the business neither he has the burden of overhead costs. Hence if you are on a tight budget, a quality web designer can surely help you out.

Easy to hire

A freelance web designer is easy to hire unlike the design companies which like to work only on large projects. This is why if you have a small website to be designed a quality web designer is certainly a better option than a company. They are easy to hire and you can also negotiate with them over the prices.

Better quality

As the competition is high when one is a freelance web designer, each one of them tries to offer their best work with every project. This is why you are bound to get better quality design work from them as they are also building a profile for themselves.

Innovative and unique designs

A quality designer always has fresh and up to date ideas. This is why a freelance web designer is certainly a better choice. Unlike the design companies, they do not force old or used template on you instead try to come up with something unique each time.

These are some of the best advantages when it comes to hiring a freelance web designer.

http://www.designersit.com/hire-a-web-designer/

When you have a site visitor, they use your domain name to view your website. As simple as it seems, there is a process that occurs from the time that the site visitor types in your domain and presses enter.

When a site visitor enters your domain name into a browser, the domain is then translated into your server IP address,  then the server sends that user your site files, which their browser represents to them as a typical web-page.You can see that, without each of these 3 elements, you won’t really have a web-site.

The three basic parts that make up any current day website are:

  • Domain Names See Below
  • Web-Hosting Servers See Below
  • Site Files See Below

Domain Names

Computers communicate by using numbers, called IP addresses, to contact each other, much like you use a phone number to dial a specific person’s phone. Domain names on the internet are much like entries in a phone book. The phone book tells people looking for a business what the entries are just as a domain tells people (i.e. their computers) that a domain is hosted on the server.

Without a domain, you would have to tell your customers that your site is located at a temporary url such as 123.456.789.123/~mysite instead of using a domain name such as mysite.com, making your site appear unprofessional and impractical.


Web-Hosting Servers

The web-hosting or server is much like the space that you rent out to have your business in. It’s merely the space itself. It does not include furnishings like shelves for your products, just as the web-hosting account doesn’t include a site for you to sell your products.

Luckily, in the web-hosting world, it’s very easy to furnish the space provided by your host, because you can install many framework applications through the QuickInstallicon within your cPanel.

Without the hosting services, you won’t have a place for your files to reside, so your domain would then become like a disconnected phone number in the phone directory, and your site files would have nowhere to stay.


Site Files

The site files are what your visitors and potential customers actually see when going to site such as your products and services. The site files are the same as any other file you normally use, like a .jpg photograph, or .mp3 music file. Though, website files are also .php files or .html files, which are PHP scripts or html pages respectively.

The web-hosting server knows how to read these files, which explain how the webpage looks or instruct the server to do a series of computations. These computations are things like figuring out what blog article it’s supposed to send back to the viewer, or what forum post it’s supposed to send back.

  1. Brainstorm 5 Top Keywords
    When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you’re seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you’re launching a mortgage related domain, you might start with words like “mortage, finance, home equity, interest rate, house payment” then play around until you can find a good match.
  2. Make the Domain Unique
    Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy Flicker.com – I hear kids in their 20’s tell parents in their 40’s and 50’s to see photos on Flickr and always envision that traffic going straight to the wrong domain.
  3. Only Choose Dot-Com Available Domains
    If you’re not concerned with type-in traffic, branding or name recognition, you don’t need to worry about this one. However, if you’re at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org (as SEOmoz does) is fine, owning and 301’ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that’s out there – don’t make the mistake of locking out or losing traffic to these folks.
  4. Make it Easy to Type
    If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing value. I’ve even heard usability folks toute the value of having the letters include easy-to-type letters (which I interpret as avoiding “q,” “z,” “x,” “c,” and “p”).
  5. Make it Easy to Remember
    Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don’t want to be the company with the terrific website that no one can ever remember to tell their friends about because they can’t remember the domain name.
  6. Keep the Name as Short as Possible
    Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.
  7. Create and Fulfill Expectations
    When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That’s why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.com (whom I usually praise) required far more branding because of their un-intuitive names.
  8. Avoid Copyright Infringement
    This is a mistake that isn’t made too often, but can kill a great domain and a great company when it does. To be sure you’re not infringing on anyone’s copyright with your site’s name, visit copyright.gov and search before you buy.
  9. Set Yourself Apart with a Brand
    Using a unique moniker is a great way to build additional value with your domain name. A “brand” is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren’t as compelling as branded names like bankrate.com or lendingtree.com. SEOmoz itself is a good example – “SEO” does a good job of explaining the industry we’re in and creating expectations, while “moz” gives a web association, and an association with being free, open, and community-driven.
  10. Reject Hyphens and Numbers
    Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I’d suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.
  11. Don’t Follow the Latest Trends
    Website names that rely on odd mis-spellings (like many Web 2.0 style sites), multiple hyphens (like the SEO-optimized domains of the early 2000’s), or uninspiring short adjectives (like “top…x,” “best…x,” “hot…x”) aren’t always the best choice. This isn’t a hard and fast rule, but in the world of naming conventions in general, if everyone else is doing it, that doesn’t mean it’s a surefire strategy. Just look at all the people who named their businesses “AAA… x” over the last 50 years to be first in the phone book; how many Fortune 2000’s are named “AAA company?”
  12. Use an Ajax Domain Selection Tool
    Websites like Domjax make it easy to determine availability of a domain name – just remember that you don’t have to buy through these services. You can find a name you like that’s available, then go to your registrar of choice.

What is Responsive Web Design?
Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.

There has been a distinct audience shift towards mobile browsing and responsive design represents the simplest way to reach users across multiple devices and ensures a seamless user experience. 2013 has been hailed as the ‘Year of Responsive Design’, and with increasing preference of readers to read news online across multiple devices (i.e. tablets and smartphones), responsive design is becoming increasingly important

Time Magazine has a good example of how responsive design changes to fit the screen:

Time web site

Increasing your reach to tablet and mobile audiences
Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development. Traditionally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across devices.

Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for those looking to optimise their online content. Indeed, some Byte9 sites are already experiencing up to 40% traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design.

Increase sales and conversion rates
Another benefit of responsive design is that the user has an improved site experience as there is no need for redirection, use of standardised Style Sheets (CSS) across devices and unified design approach will also create a consistent look and feel. Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site or system use across devices. Responsive design removes some of the barriers that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.

Consolidate your analytics and reporting
A single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. Site analytics tools like Google Analytics are now optimised to handle multiple devices and responsive reporting. All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis.

Increase your visibility in search engines
Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focussed on a single site, with unified strategy and tactics across devices.

Content is vital in SEO, good quality content which is regularly released improves your search engine ranking page positioning, therefore a further advantage of responsive design is that fewer resources can be wasted in low-level duplication of content across sites, the content need only be applied to a single site, increasing your chances or a higher search engine ranking.

Additionally Google suggest (which Byte9 analytics can confirm) that mobile optimised, responsive sites are featuring prominently in localised search results. This is obviously of huge significance to high street and online retailers, amongst other burgeoning mobile use cases.

Save time and cost on mobile development
A primary benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Testing across a number of websites also increases your development, support and maintenance overhead. As styles are re-used and optimised by device standardised testing methodologies can also be used.

Save time and cost on site management
Clients will also find it much easier and less time consuming to manage and maintain a single site, with much less content to manage. Additionally a single administrative interface can easily be optimised, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices. Business logic can be applied such that the overall multi-device experience can be significantly enhanced within a single administration, like Blaze CMS.

Within Blaze CMS, for example, editorial users are marshalled to produce the requisite content, appropriate for each device screen size, therefore maximising the benefit and minimising what can be a huge editorial administrative overhead with separate sites for mobile.

Enhance user’s offline browsing experience
Responsive design allows site owners to deliver quality content to audiences across devices, the offline browsing capabilities of HTML5 mean that sites can be easily accessed ‘on the go’. As HTML5 enabled tablets and smart phones proliferate this will become increasingly important. Email newsletters, and content contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.

Conclusion
Responsive design allows you to stay ahead of the trend. As the demand for media rich mobile internet and apps is burgeoning, several important implications must be addressed; development and maintenance costs, visibility in search engines and better conversion rates. It is these factors combined with a unified approach to design that will be beneficial for all stakeholders.

With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of your competitors and establishing market share; content consumption on mobile devices will only continue to balloon as 2013 progresses.

A lot of people don’t know where to start when it comes to filling up the website with real content and what most people don’t realize is that the most important piece of coding on the entire page is often done by themselves… the content! The golden rule to today’s SEO is: Content is king, so make it count!

Here Are A Few Tips To Get You On Your Way Writing Quality Content:

1. Always Check Spelling And Grammar

This can instantly damage your credibility don’t forget it! Some website Editors don’t have a spell cheek so you may need to use another text editor and paste the information in

2. Use Warm, Welcoming Language, Don’t Forget The Humans

Ultimately you are writing for humans and not just Search Engines, so be welcoming and interesting, especially on your ‘About us’ page. Also remember the audience is international and from all backgrounds so use simple language and  keep the urban slang to the comment section of the website.

3. Don’t Plagiarism From The Web

Search Engines hate duplicate web sites that try spam the web with their information. Don’t be surprised if Google notices your website has identical text to another website and applies an SEO ranking penalty. There are also serious legal implications of plagiarism, so stay away from such practices.

4. Careful Pasting Text From WORD

A lot of people depend on Microsoft WORD as their text editor, but be careful when writing for the web. WORD has an enormous amount of code behind the scenes, which is transferred when you copy and paste.

5. Use Heading Tags Appropriately

<h2> and <h3>  tags are fundamental in the structure and ranking of web copy so use them properly!  Don’t use <h1>’s more than once. The headings are meant to break up content and introduce sections. They are also meat to be hierarchy and nested in importance, so break a pages content into h2, split a h2 into h3’s and so on. There are many other ways to bring attention to important piece of text, so don’t put ‘prices’ or other fields as a solitary heading. A heading only retains it full power if it is followed by a related paragraph of text enclosed in <p> tags. If your text contains a lot of paragraphs, consider breaking the content up into smaller digestible chunks using headings.

6. Keywords In The Titles And Content

Don’t rely on the ‘keywords’ meta tag for the page. This was abused years ago by websites, so Search engines take little notice of these terms unless they align with the content. Search Engine read the ‘text’ content of a page, they don’t read images nor design and feel of pages. There fore the best way to optimise the SEO of a page is to embed key words into natural text. Write good content and you should gather incoming links naturally, which is one of the best ways of telling Google, ‘Hey my page is important!’

7. Short Paragraphs; 1 Topic Per Paragraph

Writing for the web is different to writing for print. You need to be short and concise, you are competing for a short attention span and are only one click away from loosing a visitor.  Forget your old ‘essay writing’ habits of padding out your paragraphs with fluff; Write only one idea per paragraph. Use smaller paragraphs and fewer of them per section heading.Some times it pays to replace a paragraph with a simple bullets and numbered lists to help visitors on there way.

8. Break Really Other Topics Into Own Pages

If your topic is extremely large and the page is becoming a Goliath, it might be best to break some of the topics or areas into sub pages. This will get you the extra SEO benefits of pages titles, URLs and keywords that the new pages will provide. Make sure you remember to link to these pages.

9. If You Have Trouble, Outsource

The web is full of web copy writers, who are often highly educated and experienced. If you outsource, remember you will often pay by the hour so before hand, have a goal and strict guidelines for what you want to achieve for the website content.

What Can The Web Developer Do To Help?

  • Use semantic, accessible and w3 correct HTML code.
  • Use tables for table data only and not layout.
  • Don’t waste H1 tags on the site name, use it on page titles
  • Style heading tags so they can be used appropriately.
  • Easy navigation and access to pages
  • Redirect parked domains names
  • Don’t ever try trick Search Engines, there will penalise you.

What is small business website?

We are able to offer high quality websites at an affordable rate. We are currently offering 5 to 10 page websites just $99. We are alos offered Personal website, business websites, corporate websites.

More Benefits:

  1. 5 to 10 WebPages
  2. Logo Designing
  3. Table or Div coding
  4. One Year FREE Hosting
  5. One Year Free Domain Registration
  6. Unlimited Email Accounts
  7. Free Search Engine Submission
  8. Google analysis for your website
  9. Free Title tags submissions
  10. Alt tags submission
  11. Page description for your website
  12. We best Good keywords for site
  13. FREE HTML sitemap generation
  14. FREE XML sitemap generation
  15. FREE RSS Feed generation
  16. Contact Us form with CAPTCHA using for don’t come spam mails
  17. Website validation
  18. Image optimization below 50 KB
  19. Text navigation provide
  20. Google location map generation

For any enquiry email: Info@designersit.com

Google’s search engine, www.google.com, uses a variety of methods to determine which pages are displayed first in the results. Their exact formula is a secret, but there are a few things you can do to improve your positioning. The term for this is Search Engine Optimization (SEO). These tips may not make your website the first one to appear in the list, but they just may help you move up a little. No matter what you do, make sure you make a site that you want to visit. If you’re gaming the system, sooner or later Google will figure it out and change their formula. You’ll end up plummeting in the search results and wonder why. Ignore spam and websites that offer to submit your website to hundreds of search engines. At best these are wastes of time or money and at worst they can actually hurt your ranking.

Keyword Phrases

Rather than focusing on a single word, try adding a few words to make a keyword phrase. You may want to read about effective Google searches to see how keyword phrases help with searches. Don’t overdo it. If it looks spammy, it probably is. If you were searching for your own website, what keyword phrase would you type into Google for each page? Would you look for super fast widgets? Would you look for cooking with widgets? It may be helpful to get a different perspective. Ask someone else to read your page and suggest what they think your keyword phrase might be. You can also check Google Trends to see if one phrase is starting to gain popularity. Try to stick to one subject per page, and stick to one keyword phrase per page. That doesn’t mean you should write stilted text or use odd phrases. Clear writing is both easier to search and easier to read.

Density

One of the things Google looks for when it catalogs pages is the density of the keyword usage. In other words, how often the keyword occurs. Use natural phrasing. Don’t try to trick the search engine by repeating the same word over and over or making text “invisible.” It doesn’t work. In fact, some of that behavior even get your website banned. Read more:Google Dont’s – Bad Tips and Dirty Tricks That Will Get You Banned. Give a strong opening paragraph that says what your page is actually about. This is just good practice, but it may help search engines find your page, too.

Name Your Pages

Give your pages a descriptive name with the <title> attribute. This is vital. Google displays search results as a link using the Web page’s title. A link called ‘untitled’ isn’t enticing, and nobody is going to click on it. When appropriate, use the page’s keyword phrase in the title. Learn more about why titles matter.

Link Early, Link Often

One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website. Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords. Rather than saying, “click here to learn more about SEO” you should say: Read more about SEO (Search Engine Optimization). Learn more about why hyperlink names matter to Google. Links from other websites to your website are used to determine PageRank. You can improve your PageRank by exchanging text links with other relevant websites. Banner exchanges are not as effective, and pages that want to charge you for this service, are probably already known spammers.

Social Networking

Social networking sites can be a good way to promote a site, but most will not affect your rank directly. Google+ promotion may be an exception.

Make Your Graphics Search Friendly

Keep the Flash to a minimum. People may enjoy reading Flash, but search engines tend to skip right over it. It’s also bad for phone traffic. Give your images <alt> attributes. Not only does it make your website more accessible to the visually impaired, it also gives you another chance to place your keywords where Google can see them.

Good Design Is Popular Design

In the end, strong, well organized pages are pages that Google tends to rank higher. They’re also pages that tend to become more popular, which means Google will rank them even higher. Keep good design in mind as you go, and much of the SEO will design itself.

What is Off Page SEO?

Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:

  • Link Building
  • Social Media
  • Social bookmarking
  • We will look at these in detail below but first let me explain about the importance and benefits of off-page SEO.

Why is Off-Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.

Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

What are the benefits of ‘off-site SEO’ to website owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

Link Building

Link building is the most popular off-Page SEO method. Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can so that you can bypass your competitors and rank higher. For example if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.

Over the years webmasters were trying to build links to their websites so that they rank higher and they ‘invented’ a number of ways to increase link count. The most popular ways were:

Blog Directories – something like yellow pages but each entry was a link back to a website

Forum Signatures – Many people where commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature)

Comment link – The same concept as forum signatures where you comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’, you wrote ‘comment by How to lose weight’ or anything similar.

Article Directories – By publishing your articles on an article directory you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.

Shared Content Directories – Websites like hubpages and infobarrel allowed you to publish content and in return you could add a couple of links pointing to your websites.

Link exchange schemes – Instead of trying to publish content you could get in touch with other webmasters and exchange links. In other words I could link your website from mine and you could do the same. In some cases you could even do more complicated exchanges by doing a 3-way link, in other words I link to your website from my website but you link to my website from a different website.

Notice that I used the past tense to describe all the above methods because not only they do not work today, you should not even try them because you are more likely to get a penalty rather than an increase in rankings (especially when it comes to Google).

The birth of black hat SEO

Link building was an easy way to manipulate the search engine algorithms and many spammers tried to take advantage of this by building link networks which gradually lead to the creation of what is generally known as black hat SEO.

Google has become very intelligent in recognizing black hat techniques and with the introduction of Panda and Penguin they have managed to solve the problem and protect their search engine from spammers. Of course there are still exceptions but they are doing advances in every new release of their ranking algorithm and very soon none of these tricks will work.

To “follow” or “nofollow”

In addition to the above and in order to give webmasters a way to link to a website without passing any ‘link juice’ (for example in the case of ads), search engines introduced what is known as the “nofollow” link. This is a special tag you can add to a link (for example: “<a href=http://www.somesite.com rel=”nofollow”>Some Site</a>) that tells search engines not to count the particular link as a ‘vote’ to the referenced website.

This was done so that you can link other websites from yours without taking the risk of being caught for selling or exchanging links.

As a rule of thumb, you should add the nofollow tag on all your external links (within your pages) that go to websites you cannot trust 100%, to ALL your comment links, to ALL your blogroll links and to ALL banner ad links.

What is a good link?

So, if the above links are not useful, what is a good link?

First you should understand that link building it’s not only a matter of quantity but it is a matter of quality as well. In other words it no longer matters how many links are pointing to your website but it is more important from where these links are coming. For example a link from a normal blog does not have the same weight as a link from New York Times or a link from Matt Cutts blog (head of Google Quality team) is not the same as a link from my blog.

The obvious question is how to you get these links?

If you ask Google they will tell you that any links pointing to your website has to be natural links. Natural links are exactly what their name implies. A website owner or blogger likes another website or blog and naturally adds a link to his/her blog.

Does this happen in reality or is it another myth?

It certainly does but you have to try really hard to get to this point. Take for example this blog, there are many incoming links because other webmasters find the content interesting and I also link to other sites in my articles because I find their content interesting and want to inform my readers about it. This is natural link building where a link has more value from the readers’ point of you rather than the search engine point of view. The best way to attract links is to publish content (text, images, videos, infographics etc) that other people would like to link.

If natural links are what I have just described above, in which category do all other links belong?

They belong in the category of artificial links and by adopting such techniques you increase the risk for getting a manual or algorithmic penalty by Google.

Is guest blogging a valid way to build links?

Guest posting can be a valid way to get links back to your website provided that you don’t do it just for links and that you don’t overdo it. You can read these 2 articles to get a complete picture as to when to accept guest posts on your blog and when to guest post on other blogs.

What is On-Page SEO

SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO – the future proofed SEO strategy that delivers outstanding results now.

Alternatively, click here to understand more about how off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.

Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimise on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:

  • A checklist outlining the key areas to consider when reviewing on-page SEO.
  • A list of common mistakes to look out for with regard to on-page SEO.
  • A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:

  • Always start with keyword selection, research and testing
  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags

Avoid spammy SEO tactics such as:

  • Hidden text
  • Hidden links
  • Keyword repetition
  • Doorway pages
  • Mirror pages
  • Cloaking
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